People are talking about your industry. People may be talking about your brand. Listening, whether for praise and complaints, competitor insight, brand opportunities or industry news, is powerful. It’s a critical starting point for companies ready to take ownership of their brand reputation online. Below is a step-by-step approach to listening and how it can propel your business forward. > Read More
We’ve all heard it: If Facebook were a country, it would be the third most populated country in the world. That means on Facebook alone there are more than 500 million people who are passionate about something. > Read More
Best Buy’s bold move into social media over the last two years has been interesting and totally transparent. The company knew it was an experiment and with experiment would come risk. This is exactly how its initiatives have played out, as the company visibly struggles with its approach to social media (like just about every other company innovating in this space). > Read More
The hype around Twitter seems to ebb and flow driven by events, new features or celebrity usage. Just when the focus on Twitter seems to be dissipating a bit, we learn it’s becoming the social media sweetheart of big global enterprise with the results of research conducted by Burson-Marstellar. Seventy-nine of the largest 100 companies in the Fortune Global 500 index are active in social media – 65 percent with active Twitter accounts (72 percent in the United States). This significantly outpaces Forrester’s estimate for adoption of social media by enterprise in 2010. Given our own observations with clients and colleagues, this is not altogether surprising. But what does it mean? > Read More
Heading to the Minnesota Women in Marketing & Communication Networking Happy Hour @ Sweeney's Saloon. http://is.gd/f1u2I -Rebecca04:20PM Sep 08 via TweetDeck
Amazing profile of the Deluxe Project REV small business participants in today's NYT "You're the Boss" Blog today. http://is.gd/f0XRQ09:51AM Sep 08 via TweetDeck
Love this explanation. RT @MarkRaganCEO: PR and publicity are NOT the same, says this impassioned PR pro: Do u agree?http://bit.ly/bPBWXS11:49AM Sep 02 via TweetDeck