Pay for Play Pitfalls
Category: Blog - March 10, 2009
A recent article in Adweek predicts a growing trend for "sponsored conversations" - the act of paying bloggers for brand mentions. Inevitable as sponsored ... > Read More
Minnesota Media on Twitter
Category: Blog - February 27, 2009
Here's the start of a Minnesota media on Twitter listing. It's not exhaustive - just the reporter names and news outlets we've come across so far in our "t... > Read More
Product Placement, Integration or a 30-minute Commercial?
Category: Blog - September 30, 2008
Kids born today will possibly not know what it's like to be lost, learn how to read a map or even ask for directions, thanks to advancing and ever-present ... > Read More
Shrinking Newsrooms, Demanding Consumers and Expanding News Sites
Category: Blog - June 24, 2008
In a world of shrinking TV newsrooms and expanding online TV news sites, today's networks are leveraging new technologies to meet users whenever, wherever... > Read More
As Media Lines Blur, PR Opportunities Sharpen
Category: Blog - April 09, 2008
Several years ago when blogs began to hit the media scene more than ever before, it was common in the PR and media industries to discuss the role of "the j... > Read More
Don't Stop the Presses
Category: Blog - April 07, 2008
There’s no escaping the impact the online world is having on traditional media. Advertising revenue and subscription numbers at stalwart dailies have been de... > Read More