Why Sponsorship Works
Category: Blog - July 01, 2009
I recently had the privilege of listening to Jack Birch's 'Why Sponsorship Works' presentation at the Minnesota Wild (NHL) sports marketing summit. A former ... > Read More
Making the Jump to Twitter
Category: Blog - March 26, 2009
I did it. In a past Waxing I wrote about how I'm trying to climb the social media ladder. Well, I moved up a rung by caving in and accepting Twitter as a soc... > Read More
Pay for Play Pitfalls
Category: Blog - March 10, 2009
A recent article in Adweek predicts a growing trend for "sponsored conversations" - the act of paying bloggers for brand mentions. Inevitable as sponsored ... > Read More
A Sign of the Times
Category: Blog - February 11, 2009
Despite the abysmal economy and massive bailout efforts, large corporations - including financial institutions - continue to dish out large sums of money for... > Read More
Super Sunday More Than Superficial
Category: Blog - January 31, 2009
While it's true the economy continues to plummet and corporations are cutting back on their entertainment and hospitality budgets (don't worry, the Maxim par... > Read More
The Lure of Sponsorship Marketing
Category: Blog - April 09, 2008
While online and social marketing continue to explode in popularity and effectiveness with marketers, American consumers still look to legitimize or experi... > Read More