On Thursday, I attended the Minnesota Women in Marketing and Communications event Women@Work: Social Media Strategy and Measurement Workshop in Minneapolis. ... > Read More
I spent Friday representing Beehive PR at IABC MN’s spring conference. The focus was measurement and the “goddess” of communications measurement, Katie Delah... > Read More
In the current PRSA newsletter, former Beehive colleague Katharine Mudra published a great article about the evolution of the newsroom. Her point that PR p... > Read More
I recently had the privilege of listening to Jack Birch's 'Why Sponsorship Works' presentation at the Minnesota Wild (NHL) sports marketing summit. A former ... > Read More
Last night I watched the live feed for another solid MIMA event - what a great community of interactive and digital folk in the Twin Cities. The topic? Analy... > Read More
Social Networks Moving Up the Ladder A March 2009 study from Nielsen on social networks boasted some sweeping, but perhaps not surprising, numbers. Let's ta... > Read More
