By now, you’ve no doubt heard about Google+. Google launched this social networking platform, with some referring to it as a Facebook clone, at the end of June. I was fortunate to come across an early invite to join the platform and spent some quality time getting to know it. Here are some of my thoughts. > Read More
While PR firms must be masters of media relations and engagement, they must look at engagement through the lenses of social media, search and content marketing. Everything we do must have at its core a sound connection to search engine marketing and social media. It must be driven by a smart, cohesive and well-executed content strategy. And we can no longer build campaigns from rigid platforms. Our audiences and the marketplace let us know quickly and efficiently what is working and what is not. When we turn this into a perpetual feedback loop we have the opportunity to listen and adjust strategy very efficiently, mapping to people’s expectations of engagement. > Read More
Beehive's John Schneider consults with Aero Drapery & Blind on social media strategies to reach a younger consumer in this Business Journal Ventures feature. > Read More
The second day of Confab, the content strategy conference hosted by Brain Traffic, is over, and it proved to be just as thought-provoking as Day 1. John Schn... > Read More
The first day of Confab is all wrapped up. (If you’re not familiar with Confab, it’s the content strategy conference hosted by our friends at Brain Traffic.)... > Read More
Beehive PR has been doing a lot of work in the areas of content strategy and content marketing for our clients. This includes supporting search engine opti... > Read More
