By John Schneider, Category: Blog - June 21, 2011
While PR firms must be masters of media relations and engagement, they must look at engagement through the lenses of social media, search and content marketing. Everything we do must have at its core a sound connection to search engine marketing and social media. It must be driven by a smart, cohesive and well-executed content strategy. And we can no longer build campaigns from rigid platforms. Our audiences and the marketplace let us know quickly and efficiently what is working and what is not. When we turn this into a perpetual feedback loop we have the opportunity to listen and adjust strategy very efficiently, mapping to people’s expectations of engagement. > Read More
By April Nelson, Category: Blog - June 21, 2011
PR at its heart is about engagement—building and maintaining relationships with our target audiences. Consumers are inundated with brand messages every day, and our clients need to break through the clutter. They want consumers to notice them, and, more importantly, engage with their brand. > Read More
Category: Blog - April 05, 2011
Beehive PR has been doing a lot of work in the areas of content strategy and content marketing for our clients. This includes supporting search engine opti... > Read More
Category: Blog - February 10, 2011
The idea of an “integrated agency” is really nothing new. Our clients have been thinking about advertising and PR as an integrated agency function for y... > Read More
Category: Blog - February 04, 2011
The last decade has exerted unbelievable pressure on a diversity of industries and businesses to change, to reinvent themselves in light of a very differen... > Read More
Category: Blog - January 27, 2011
Short video of Beehive PR's John F. Schneider, who leads digital and social media strategy, discussing the importance of content strategy at the agency.
W... > Read More
