Offline Word-of-Mouth Still Tops
Category: Blog - June 11, 2009
Nothing beats the trusted and intimate referral from a friend or relative in the purchasing process. A new study from Mintel reinforces the value of the per... > Read More
Pay for Play Pitfalls
Category: Blog - March 10, 2009
A recent article in Adweek predicts a growing trend for "sponsored conversations" - the act of paying bloggers for brand mentions. Inevitable as sponsored ... > Read More
Thoughts on Togas, Truth and Decision 2008
Category: Blog - November 03, 2008
By Wednesday, the pundits will be discussing the coulda', shoulda', woulda' of both 2008 presidential campaigns, some more than others. In preparation for ... > Read More
Psssst. Your employees want to hear from you.
Category: Blog - October 22, 2008
With record job losses, shrinking 401(k) balances and dizzying market fluctuations it's no wonder employees want to hear from their senior leaders about the ... > Read More
ESPN Gets Checked By Bloggers
Category: Blog - August 15, 2007
In following the dialogue surrounding mainstream media (MSM) and social media, it’s been interesting to see how differently industries respond to the two me... > Read More