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Calling all Voters | BlackBerry's Election Day Launch a Bold Move

Category: Blog - November 13, 2008

No question - timing is of the essence in launching a major consumer product. So why on earth did AT&T decide to roll out its new BlackBerry Bold on Election... > Read More

Read Their Lips...and Hands, and Feet and Eyes

Category: Blog - October 09, 2008

As a self-proclaimed political junkie, I have been an active consumer of the recent Presidential and Vice-Presidential debates. They are a fascinating stud... > Read More

Product Placement, Integration or a 30-minute Commercial?

Category: Blog - September 30, 2008

Kids born today will possibly not know what it's like to be lost, learn how to read a map or even ask for directions, thanks to advancing and ever-present ... > Read More

Don't Stop the Presses

Category: Blog - April 07, 2008

There’s no escaping the impact the online world is having on traditional media. Advertising revenue and subscription numbers at stalwart dailies have been de... > Read More

Back to Class for Millennials?

Category: Blog - November 20, 2007

As a member of the PR community I have an obligation – and an interest – to stay on top of the latest research and statistics affecting client audiences. On... > Read More

Beyond the Sustainability Trend

Category: Blog - September 18, 2007

Sustainability is the latest in marketing buzzwords. Industry blogs – like this one – are discussing it. Industry researchers are writing about it. And, who... > Read More

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