Why Sponsorship Works
Category: Blog - July 01, 2009
I recently had the privilege of listening to Jack Birch's 'Why Sponsorship Works' presentation at the Minnesota Wild (NHL) sports marketing summit. A former ... > Read More
Waxing from Detroit: Pragmatic Perspective on New Media
Category: Blog - October 26, 2008
Hello from Motor City. Ayme Zemke and I are participating in the annual PRSA International Conference. We're each spending our Saturday in different all-d... > Read More
PR for the Fish?
Category: Blog - May 22, 2008
As I sat in a boat on Leech Lake, bundled in five layers of clothes, rain gear and mittens, I wondered if the Minnesota DNR, or the state legislature, ever... > Read More