Why Sponsorship Works
Category: Blog - July 01, 2009
I recently had the privilege of listening to Jack Birch's 'Why Sponsorship Works' presentation at the Minnesota Wild (NHL) sports marketing summit. A former ... > Read More
Graphic design - not snooty and not free
Category: Blog - February 12, 2009
A few days ago, a tweet came through my Twitter account pointing me to an article scheduled to be published in the February 16 issue of Forbes Magazine. The ... > Read More
Product Placement, Integration or a 30-minute Commercial?
Category: Blog - September 30, 2008
Kids born today will possibly not know what it's like to be lost, learn how to read a map or even ask for directions, thanks to advancing and ever-present ... > Read More
Strutting Strategy with Social Media
Category: Blog - June 17, 2008
Social media marketing helps companies stay competitive in today's online world, provides good opportunities to improve customer relationship management an... > Read More
Tweet, Tweet! Time for Twitter Talk: Part II
Category: Blog - May 20, 2008
In last week's post I breezed through the what/when/where/why of Twitter, a young social-networking/micro-blogging service with serious potential. So if T... > Read More
The Lure of Sponsorship Marketing
Category: Blog - April 09, 2008
While online and social marketing continue to explode in popularity and effectiveness with marketers, American consumers still look to legitimize or experi... > Read More