Pay for Play Pitfalls
Category: Blog - March 10, 2009
A recent article in Adweek predicts a growing trend for "sponsored conversations" - the act of paying bloggers for brand mentions. Inevitable as sponsored ... > Read More
Layoff Blogging - A Little Good News About Bad News
Category: Blog - December 05, 2008
Today's headline about job losses is startling: During November 2008 more people were laid off than in any month since December 1974. That's a lot of compa... > Read More
As Media Lines Blur, PR Opportunities Sharpen
Category: Blog - April 09, 2008
Several years ago when blogs began to hit the media scene more than ever before, it was common in the PR and media industries to discuss the role of "the j... > Read More
ESPN Gets Checked By Bloggers
Category: Blog - August 15, 2007
In following the dialogue surrounding mainstream media (MSM) and social media, it’s been interesting to see how differently industries respond to the two me... > Read More