Why Sponsorship Works
Category: Blog - July 01, 2009
I recently had the privilege of listening to Jack Birch's 'Why Sponsorship Works' presentation at the Minnesota Wild (NHL) sports marketing summit. A former managing director at Octagon and current consultant to pro sports franchises and leagues, he told stories of brands that have activated their sponsorship well throughout the years, and those who have crashed and burned. (I won't name names.) Here are some key learnings and takeaways from his presentation. > Read More
Offline Word-of-Mouth Still Tops
Category: Blog - June 11, 2009
Nothing beats the trusted and intimate referral from a friend or relative in the purchasing process. > Read More
Analytics Aren't for Geeks - MIMA Event Recap
Category: Blog - May 21, 2009
Last night I watched the live feed for another solid MIMA event - what a great community of interactive and digital folk in the Twin Cities. The topic? Analytics (with speakers Chris Wexler, @chriswexler, and Kristen Findley, @kdfindley). > Read More
Making the Jump to Twitter
Category: Blog - March 26, 2009
I did it. In a past Waxing I wrote about how I'm trying to climb the social media ladder. Well, I moved up a rung by caving in and accepting Twitter as a social media avenue worth exploring for professional development. In particular, for sports marketing and sponsorship activation. You can find me @SportsMarkGuy. > Read More
Heading to the Minnesota Women in Marketing & Communication Networking Happy Hour @ Sweeney's Saloon. http://is.gd/f1u2I -Rebecca04:20PM Sep 08 via TweetDeck
Amazing profile of the Deluxe Project REV small business participants in today's NYT "You're the Boss" Blog today. http://is.gd/f0XRQ09:51AM Sep 08 via TweetDeck
Love this explanation. RT @MarkRaganCEO: PR and publicity are NOT the same, says this impassioned PR pro: Do u agree?http://bit.ly/bPBWXS11:49AM Sep 02 via TweetDeck