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Global Measurement Standard Declared

Category: Blog - July 08, 2010

A global summit of PR professionals convened in Barcelona for the second European Summit on Measurement in late June. The result of this meeting was significant. The first global standards for measurement were established, otherwise known as the Barcelona Declaration of Research Principles> Read More

Oleson Joins Beehive PR as Account Director

Category: News Releases - June 24, 2010

St. Paul, Minn.Kris Oleson has joined Beehive PR as an account director, where she will serve as a strategic business lead for clients, including J.R. Watkins Naturals and Deluxe Corporation. > Read More

The Intersection of Sponsorship and Social Media

Category: Blog - June 14, 2010

We’ve all heard it: If Facebook were a country, it would be the third most populated country in the world. That means on Facebook alone there are more than 500 million people who are passionate about something. > Read More

The Challenge of Adoption: Best Buy’s Adventures in Social Media

Category: Blog - June 14, 2010

Post2bb_mediumBest Buy’s bold move into social media over the last two years has been interesting and totally transparent. The company knew it was an experiment and with experiment would come risk. This is exactly how its initiatives have played out, as the company visibly struggles with its approach to social media (like just about every other company innovating in this space). > Read More

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