PR, Change And The Power of Inbound Marketing
Category: Blog - July 14, 2010
It is no surprise that we are seeing dramatic shifts in marketing and how companies and brands are connecting with their customers. The pace of change seen over the last decade is remarkable and continues unabated as consumer behavior quickly evolves and adapts to new social technologies, and brands continue to innovate in their use. Appropriately, the focus in marketing is moving from the traditional “outbound” approach (advertising, direct mail, trade shows) to an “inbound” approach (search engine marketing, blogging, social media). Research clearly establishes marketers are looking here for meaningful impact, and here’s why: > Read More
Listening: An Active Approach
Category: Blog - July 13, 2010
People are talking about your industry. People may be talking about your brand. Listening, whether for praise and complaints, competitor insight, brand opportunities or industry news, is powerful. It’s a critical starting point for companies ready to take ownership of their brand reputation online. Below is a step-by-step approach to listening and how it can propel your business forward. > Read More
Curiouser and Curiouser
Category: Blog - July 13, 2010
"Alice laughed: "There's no use trying," she said; "one can't believe impossible things."
"I daresay you haven't had much practice," said the Queen. "When I was younger, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast."
Alice in Wonderland. > Read More
Fendrick Joins Beehive PR as Social Media Coordinator
Category: News Releases - July 13, 2010
St. Paul, Minn.—Allie Fendrick has joined Beehive PR as social media coordinator, expanding the agency’s digital and social media group. > Read More
Heading to the Minnesota Women in Marketing & Communication Networking Happy Hour @ Sweeney's Saloon. http://is.gd/f1u2I -Rebecca04:20PM Sep 08 via TweetDeck
Amazing profile of the Deluxe Project REV small business participants in today's NYT "You're the Boss" Blog today. http://is.gd/f0XRQ09:51AM Sep 08 via TweetDeck
Love this explanation. RT @MarkRaganCEO: PR and publicity are NOT the same, says this impassioned PR pro: Do u agree?http://bit.ly/bPBWXS11:49AM Sep 02 via TweetDeck