First of all, if you aren’t getting “Little Pink Book” in your inbox every day, subscribe now. This daily newsletter from Pink Magazine (yes, pink – don’t worry, they can explain) delivers relevant, insightful information every day aimed at a new generation of women who value their careers – and living rich and fulfilling lives. > Read More
It is no surprise that we are seeing dramatic shifts in marketing and how companies and brands are connecting with their customers. The pace of change seen over the last decade is remarkable and continues unabated as consumer behavior quickly evolves and adapts to new social technologies, and brands continue to innovate in their use. Appropriately, the focus in marketing is moving from the traditional “outbound” approach (advertising, direct mail, trade shows) to an “inbound” approach (search engine marketing, blogging, social media). Research clearly establishes marketers are looking here for meaningful impact, and here’s why: > Read More
People are talking about your industry. People may be talking about your brand. Listening, whether for praise and complaints, competitor insight, brand opportunities or industry news, is powerful. It’s a critical starting point for companies ready to take ownership of their brand reputation online. Below is a step-by-step approach to listening and how it can propel your business forward. > Read More
"Alice laughed: "There's no use trying," she said; "one can't believe impossible things." "I daresay you haven't had much practice," said the Queen. "When I was younger, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast." Alice in Wonderland. > Read More
@JenKaneCo Thanks to you and everyone behind the scenes for organizing #solismsp . Much to think about. And act on!07:59AM Jul 28 via TweetDeck
Check out the Star Tribune story on Deluxe's Project Rev: http://is.gd/dKHQa. Couldn't ask for a better showcase for our client.03:35PM Jul 26 via TweetDeck
Great #smbmsp today. Takeaway: Find success in the social media space through honest conversations and staying true to your brand.10:23AM Jul 23 via TweetDeck