Miss Wasilla and The Candidates' Labels
Category: Blog - October 29, 2008
We're tired of hearing about "Joe the Plumber." Nonetheless, the message served its purpose well during the third presidential debate as each candidate shared how he would best serve Joe, and others like him, once in office. And while Joe is now on the campaign trail for McCain, the "Joe the Plumber" story line continues to resonate with McCain supporters. But how about the many other "[insert name] the [insert occupation]" labels offered up by the McCain camp? From WSJ:
"My friends, whether it's Joe the Plumber in Ohio or Gary the Dentist in Altamonte Springs or Jesus the Restaurant Owner in Orlando or Christine the Florist in Plant City or Bob the Boat Builder and Toni the Teacher," McCain said. "We shouldn't be taxing our small businesses."
Washington Wire heard a fellow member of the press sing a well-known song from the children's program Sesame Street: "These are the People in your Neighborhood."
So are these labels sticking? What type of penetration and likeability do these messages have with voters? How much weight will hearing one's profession named have among undecideds?
Katharine Mudra
Account Supervisor
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