Earning the Title "Mr. Bi-partisan Pants"

Category: Blog - November 07, 2008

Through social media, President-elect Obama re-defined political campaigning. Now it's time to re-define how politicians and citizens interact. I don't think he can successfully be a 21st century president who is "of the people, by the people and for the people" any other way.

For Mr. Bi-partisan Pants to fulfill his promises of inclusivity and working across party lines, he should start with an executive branch social media makeover. Have you visited the White House Web site lately? Modern wisdom says that an "In focus" section should focus on something and an interactive section should have meaningful interaction. Where is the ease of use, the Web 2.0-ness?

 

Our president should Twitter after chatting up the UN and blog about his domestic priorities. His administration should seek feedback on specific issues and then consider the responses as they make a decision. Citizens should be able to easily access and provide real-time feedback on the three most important issues rather than have to decipher a litany of topics, sub-topics and sub-sub-topics. And, we should access everything through an engaging, interactive portal.

 

There is no doubt that President-elect Obama's administration will have the social media savvy to be inclusive. Time will tell us if they deliver. In the meantime, you can add to Obama's to-do list on Rachel Maddow's site.

Jessica Zittlow
Account Supervisor

 


Tags: revolution, interaction, political communications, web 2.0

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