2009 Web and Social Media Predictions
Category: Blog - December 19, 2008
The PR, social Web and e-marketing predictions continue to roll in as we head into the New Year. Everything from social media indigestion to escalating online video ad and mobile marketing spending to collaborative location mapping have all made the prediction lists.
To top them off, Peter Kim has done a fine deed in soliciting the thoughts of fourteen great minds and well-respected leaders when it comes to social media.
2008 has undoubtedly been a year of social media explosion - and overload. Over the last few years the changing media and technology landscapes have made for fascinating observations and experiences for public relations professionals and the brands they represent. We've had the continued opportunity to learn from and interact and engage with others in new ways.
But we've been inundated with social media too. Sarah Perez pointed out Wednesday that in 2009 entrepreneurs pitching social media toys may need to focus on "come try this, it helps" rather than "come try this, it's new." Let's hope that's the case. (And, really, that approach aligns with what as good PR counselors we should do every day for clients - you have something new? So what? What's the benefit? Why would your customers care?)
So, as I review the prediction lists, I'm both relieved and very excited to see many of the world's social media and social technology experts include phrases like content filtering, synchronization, auto-categorization, aggregation, better metrics (woo hoo!) and simplified measurement. Cheers to that!
Happy (almost) 2009!
Katharine Mudra
Account Supervisor
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