The Challenge of Adoption: Best Buy’s Adventures in Social Media
Category: Blog - June 14, 2010
Best Buy’s bold move into social media over the last two years has been interesting and totally transparent. The company knew it was an experiment and with experiment would come risk. This is exactly how its initiatives have played out, as the company visibly struggles with its approach to social media (like just about every other company innovating in this space).
In excerpts from the 140 Character Conference in April on Econsultancy.com, Best Buy’s John Bernier provides a great blow-by-blow of how things are progressing, and points out some surprising revelations about social media adoption across the company. A perspective that’s relevant for a large number of companies is Bernier’s point that transitioning customer service to Twitter, versus costly call centers, has been a cost savings.
You can read the full post with more perspective from Bernier at Econsultancy.com.
Group Director, Digital & Social Strategy
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