It was an interesting summer in the world of social media. We’ve seen a slew of updates to Facebook, mostly taking cues from other social media platforms and with very little internal innovation. These updates – especially last Wednesday’s changes to the user interface and to the news feed – have been largely, negatively received by Facebook users. > Read More
Lee Odden of TopRank Online Marketing got it right with his fast-paced download on the intersection of search and social > Read More
By now, you’ve no doubt heard about Google+. Google launched this social networking platform, with some referring to it as a Facebook clone, at the end of June. I was fortunate to come across an early invite to join the platform and spent some quality time getting to know it. Here are some of my thoughts. > Read More
While PR firms must be masters of media relations and engagement, they must look at engagement through the lenses of social media, search and content marketing. Everything we do must have at its core a sound connection to search engine marketing and social media. It must be driven by a smart, cohesive and well-executed content strategy. And we can no longer build campaigns from rigid platforms. Our audiences and the marketplace let us know quickly and efficiently what is working and what is not. When we turn this into a perpetual feedback loop we have the opportunity to listen and adjust strategy very efficiently, mapping to people’s expectations of engagement. > Read More
PR at its heart is about engagement—building and maintaining relationships with our target audiences. Consumers are inundated with brand messages every day, and our clients need to break through the clutter. They want consumers to notice them, and, more importantly, engage with their brand. > Read More
On Thursday, I attended the Minnesota Women in Marketing and Communications event Women@Work: Social Media Strategy and Measurement Workshop in Minneapolis. ... > Read More
