32nd Annual PRSA Classics Winners
Category: Awards - March 26, 2010
MNPR: Minnesota Public Relations Blog - Beehive was honored to win our a 2010 PRSA Classics Award for Media Relations (Business/Industry - Budget < $75,000) for our work with Red Wing Shoes.
In July 2009 Red Wing Shoes was planning to announce the opening of a new flagship store and museum located in Red Wing, Minn. to showcase its brand heritage. Beehive knew that Red Wing had created a 16-foot, size 638.5 boot for its Centennial celebration four years earlier and was currently in storage. Beehive developed a media plan to activate the company's recommendation of moving the boot down Main Street and creating a photo opportunity as the primary method to attract attention for the new store and museum opening. The event far exceeded program goals by capturing 27 million impressions.
View a full list of winners at the MNPR Blog now!
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