That’s the experience Beehive PR is dedicated to creating for our clients, partners and team. Based in Minneapolis/St. Paul, we’re a boutique, strategic communications agency with a reputation for fresh insights, big ideas, contagious energy and brilliant results.
When I started writing this post, I thought it was going to be a cautionary tale for retailers – what happens when brands cross the line from aspirational fashion to exclusivity. If you’ve seen any retail news lately you know all about the CEO shenanigans and product quality issues that have both Lululemon and A&F looking at disappointing fourth quarter forecasts. But what I quickly realized is that this is a love story.
The countdown to Christmas is on — only a few days left to finish those Christmas lists and get presents wrapped and under the tree. But for retailers like 6pm.com, the countdown to Christmas started way back in March. Buyers were going to markets to find the shoes, clothing, jewelry, handbags and outerwear that they predicted would be on everyone’s Christmas lists nine months later.
Tis the season for shopping – and more of it is happening online than ever before. This year 92 percent of holiday shoppers will go online to research or purchase. With Christmas around the corner, we’re focusing this edition of Earmarked on retail trends. The Beehive staff found these recent articles particularly interesting or insightful.
As 2013 comes to a close and we ramp up for the new year, I’ve been reflecting on the client work Beehive has done this year and the industry events I’ve attended, such as the MIMA 2013: State of Change in October. Five things stand out as critical when developing 2014 marketing communications plans.
According to Business4Better, 90 percent of employees who are satisfied with their organizations’ commitment to corporate social responsibility have higher levels of engagement. Just ask Beehive PR client Karen Smith, public relations manager for Verizon Wireless.