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You don’t have to be an All-Star athlete to up your game. Marketers, retailers and communicators alike can – and should – be continuously innovating and improving, just like professional athletes. Social Sharing Has Become the Biggest Thing in Sports Marketing Will digitally connected game experiences be next? – Ad Age says sports sponsorship these
Beehive client Christopher & Banks knows Every Day, Women Do Amazing Things®. The company launched a yearlong, nationwide campaign to recognize and celebrate the contributions their customers, and the women who inspire them, make to their family, friends, communities and society. Phase one of the campaign launched in time for Mother’s Day, and urged Christopher & Banks employees and customers to share stories of the Amazing Women in their lives in a search of an Amazing caretaker.
The Major League Baseball All-Star Game counted on the field with the winning team earning home-field advantage in the Fall Classic. But the stakes were even higher for marketers and sponsors who stepped up to the plate. Fans in Minneapolis and around the country saw a little bit of everything from companies looking to score
Despite rumors of its demise, B2B marketing lives on. It may be gasping for breath, but it’s not gone…yet. And if B2B marketers heed the advice of some of the All Stars committed to saving it, it may just have a chance.